Insider's take on building a martech business from scratch

An engaging dialogue between Shameel Abdulla, Clootrack Software Labs Private Limited and Saurabh Lahoti, Pentathlon Ventures.

Some topics covered in podcast:
- How Shameel went about identifying unique opportunity around customer intelligence and how his previous background help establish the use case.
- How Shameel build a martech business without having any exposure to segment. And whether this acted in his advantage or not.
- How he build his GTM function and what worked for him in past. What strategies that he leveraged to acquire customers.
- Advise to founders who are embarking in martech space.